Electronic Shelf Labels – Advanced Technology in the First Elesen Store in the Baltics
19.08.2025
Elesen
A new name has entered the Lithuanian retail market – Elesen, bringing together more than 30 years of experience from Elektromarkt and Avitela. Elesen invites customers to explore modern electronics and home appliance stores across the country. The first store under this brand opened its doors at the Panorama shopping center in Vilnius, introducing a completely new concept. Along with it, the network chose a modern way to display prices – electronic shelf labels (ESL), fully implemented by the Hansab team of experts.
Over 7,400 Labels in a Single Store
The first store features two sizes of electronic shelf labels – more than 7,400 units in total. The label design can be flexibly adapted to customer needs. Elesen opted for four-color labels, making it easy to highlight promotions, key information, and capture shoppers’ attention more effectively.
Less Manual Work – More Focus on the Customer
Each week, stores introduce numerous price changes and promotions. With paper labels, this process is time-consuming and often leads to human mistakes. The ESL solution not only enables thousands of prices to be updated simultaneously but also significantly reduces manual work, allowing employees to spend more time assisting customers.
“Our decision to implement electronic shelf labels was driven by the goal to modernize our stores, ensure price accuracy, and react quickly to market changes. ESL allows us to update prices in real time, reduces the risk of human error, and saves staff time so they can focus on customer service,” – says Paulius Lingys, CEO of Elesen.
Real-Time Response to Market Changes
Information is delivered to the ESL network centrally from IT systems, ensuring data consistency and minimizing the chance of errors.
“The greatest advantages are speed, accuracy, and flexibility. We can quickly respond to competitive situations or promotion needs across the entire network,” – notes Paulius Lingys, CEO of Elesen.
Smooth Implementation with the Hansab Team
“The cooperation was professional and result-oriented. We value Hansab’s experience and reliability – they are a partner you can truly trust,” – adds Paulius Lingys, CEO of Elesen.
We are grateful to Elesen for their trust and the opportunity to contribute to equipping the network’s most modern store. In the near future, electronic shelf labels will be implemented in all newly renovated stores of the network. The process will be managed by the Hansab team.
The Elesen project is a great example of how technology helps create a more efficient, accurate, and convenient shopping experience – for both customers and employees.