International Pharmacy Retailer Replaces Static Content with HD Video Walls in Estonia and Lithuania

BENU Pharmacies, part of the International PHOENIX Group, has implemented a digital signage solution from Hansab as part of a companywide initiative to replace printed advertising with digital content to deliver a better retail experience and grow brand loyalty.

Almost 800 pharmacies in several European countries including Lithuania, Latvia and Estonia are unified under the BENU brand, which employs more than 5500 employees and serves over 45 million customers annually.

Hansab installed digital signage solution, which is used to display promotional content on video walls and high brightness window displays in shopping malls in Estonia and Lithuania. The digital signage enables BENU to display dynamic content that can be updated on demand in direct response to market requirements and competitor activities.

The decision to replace printed advertising with a digital alternative formed part of a wider initiative to modernize the overall pharmacy retail experience by launching a new brand and refurbishing all existing stores. Apart from being expensive and time-consuming to implement, the pharmacy could only update its printed materials every three months because of the labour-intensive processes involved. The transition from printed advertising to digital signage offers greater flexibility and saves time and resource by streamlining content updating processes.

Content generated by BENU is uploaded and stored on Signaglive’s cloud based digital signage platform, eliminating the need for onsite storage servers. This platform ensures all information is rendered correctly and fully synchronised on the local area networks to display engaging HD content on the individual video walls, creating a seamless and stunning visual experience for shoppers.

“Signagelive and Hansab have enabled BENU to run much slicker advertising campaigns,” comments Dovydas Stukas, Head of Digital Signage and Multimedia Solutions at Hansab UAB. “Using Signagelive’s powerful management CMS, BENU can generate content that reflects the time of year (sun cream in the summer, vitamin supplements in winter) or create a new campaign in direct response to competitor activities to maximize brand awareness opportunities.”