Pricer Launched a Real Time Automated Product Positioning for Retailers

Hansab sales team participated in the Pricer Grand Launch in Stockholm, Sweden last weekend.

Pricer introduced the automated in-store product positioning that has been the ‘holy grail’ for retailers. Pricer’s ground breaking product positioning is unique as it is using infrared communication, combined with tracking algorithms to calculate position on its ESL's and therefore products.

It opens up a significant opportunity for more efficient retail as well as better customer service for omni-channel retail on the sales floor. By mapping in real time where the products are placed on the sales floor using the IR technology, companies can engage customers in aisle, help customers find products and manage product placement compliance.

Pricer is the global leader in providing in-store shelf-edge digital solutions that enhance both store performance and the shopping experience. Pricer’s infrared ESL platform is fast, robust, interconnectable and scalable.