An electronic shelf label (ESL) is a system used for displaying product pricing on shelves but now it is much more than that.
ESLs play a much bigger role in giving information to staff and customers. They are “micro web pages” that display essential omnichannel data. These elements enhance the in-store user experience by saving time and helping both staff and shoppers make informed decisions.
Contact usOften prices at checkout and on the shelves differ. Retailers can’t provide instant discounts with paper tags. Trending automation in the retail industry is the key factor that drives the growth of the electronic shelf label market. Moreover, the necessity for more cost-efficient and less time-consuming alternatives to paper labels fuels market growth.
Based on product type, the market is categorized into LCD, segmented E-Paper, and full-graphic E-paper. By component, it is divided into displays, batteries, transceivers, microprocessors, and others. Based on communication technology, it is segmented into radio frequency, infrared, near field communication, and others.
▶ enables retailers to connect and digitally transform their physical stores
▶ improve operational efficiency
▶ inform and serve customers
▶ ensure information integrity to continuously optimize on-hand inventory
▶ automate low-value-added processes
▶ prevent stock-outs and waste
▶ create an omnichannel service platform that builds loyalty and meets evolving consumer expectations.
New interactive display that gives stores the ability to leverage Full HD screens to enhance in-store shopper marketing experience and optimize store operations. Through the IoT Cloud platform, you can manage price changes, campaigns, and coupons synchronized with all POS systems. The Rail platform is directly connected to the shelves, optimizing processes and enabling unparalleled intelligent operational agility.
“We are working in a very dynamic field where prices sometimes are forced to change several times a day. It is impossible to physically change prices at this frequency. Attempts to do this would result in errors. We demanded that customers at our point of sale always see the real prices, the same ones that are online” - Paulius Lingys, Novastar director
