Electronic Shelf Labels (ESL)

An electronic shelf label (ESL) is a system used for displaying product pricing on shelves but now it is much more than that.

ESLs play a much bigger role in giving information to staff and customers. They are “micro web pages” that display essential omnichannel data. These elements enhance the in-store user experience by saving time and helping both staff and shoppers make informed decisions.

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  • ESL
    Changing paper tags is inefficient
    Changing paper tags is inefficient

    Often prices at checkout and on the shelves differ. Retailers can’t provide instant discounts with paper tags. Trending automation in the retail industry is the key factor that drives the growth of the electronic shelf label market. Moreover, the necessity for more cost-efficient and less time-consuming alternatives to paper labels fuels market growth.

  • Technology that matches your needs
    Technology that matches your needs

    Based on product type, the market is categorized into LCD, segmented E-Paper, and full-graphic E-paper. By component, it is divided into displays, batteries, transceivers, microprocessors, and others. Based on communication technology, it is segmented into radio frequency, infrared, near field communication, and others.

  • ESL Benefits
    ESL Benefits

    ▶ enables retailers to connect and digitally transform their physical stores
    ▶ improve operational efficiency
    ▶ inform and serve customers
    ▶ ensure information integrity to continuously optimize on-hand inventory
    ▶ automate low-value-added processes
    prevent stock-outs and waste
    create an omnichannel service platform that builds loyalty and meets evolving consumer expectations.

    Video Rails
    Video Rails

    New interactive display that gives stores the ability to leverage Full HD screens to enhance in-store shopper marketing experience and optimize store operations. Through the IoT Cloud platform, you can manage price changes, campaigns, and coupons synchronized with all POS systems. The Rail platform is directly connected to the shelves, optimizing processes and enabling unparalleled intelligent operational agility.

See our references

ESL – an effective communication channel for retail

In 2018 spring brand new and modern Samsung store in Akropolis, in Vilnius, opened its doors.

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Interactive Shelf Labels at Stockmann Department Store

Stockmann Tallinn food department was the first in Estonia to start using innovative Vivid Tech interactive shelf labels, which have the capacity to display not only the price but also product desc

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First shop fully equipped with electronic price tags in Latvia

We have fully equipped the Maxima X Grocery Store in Riga* with electronic price tags.

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Electronic Shelf Labeling in a Shopping Mall

At the beginning of 2016, Hansab’s long-term customer Selver wanted to test electronic shelf labe

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  • “We are working in a very dynamic field where prices sometimes are forced to change several times a day. It is impossible to physically change prices at this frequency. Attempts to do this would result in errors. We demanded that customers at our point of sale always see the real prices, the same ones that are online” - Paulius Lingys, Novastar director

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