Digital Signage Helps Bring Awareness for an Insurance Provider
Category
Public Services
Lietuvos Draudimas, one of the largest insurance providers in the Baltics, partnered with Hansab to implement Samsung’s Smart Signage Platform (SSSP), powered by Signagelive’s cloud based software, to run and manage a nationwide digital advertising campaign.
The digital signage network is being used by the insurance provider to display engaging, high resolution content on a series of ruggedized displays installed in strategic locations in busy shopping malls throughout Lithuania. The digital signage network is intended to stand out against billboards and printed posters by providing busy shoppers with a memorable and engaging experience.
The installation comprises a combination of 48” and 55” Samsung displays, including the DB48D and DB55D models, installed in highly visible locations, such as the main concourse or busy escalators, to catch the attention of passers-by.
The digital signage network has enabled Lietuvos Draudimas to run and manage a countrywide digital signage campaign from a centralised point. Displayed content, created by a third-party media agency specifically for the project, is stored and managed on cloud-based platform, thus eliminating the need for onsite media players and storage servers. Content can be pushed out nationally or on a display-by-display basis, depending on the location or the service being promoted.
